Immortelle is a flower that never fades, even when picked. Its Latin name, Helichrysum, means “golden sun” – like its magnificent golden flowers. For Corsicans, it is a flower symbolic of the maquis (the fragrant scrubland of Corsica), with a captivating scent.
The immortelle has medicinal properties known in Mediterranean traditions: anti-bruising, anti-inflammatory (more effective than arnica), and healing.